The Cherry Grove Pier


A long fishing pier.


Deck of a fishing pier.
The Cherry Grove Pier

The Cherry Grove Pier was built early in the 1950's and has been owned by the Prince family since 1965. It has weathered many a hurricane, and was remodeled and lengthened in 1999 after a visit from hurricane Floyd. Click here to learn more about Cherry Grove and its landmark pier. With the only two story observation deck at any privately owned pier in the Myrtle Beach area and record catches, the Cherry Grove Pier is 985 feet of fishing fun for the entire family.

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A long fishing pier.

1950's - Families vacation at the new Cherry Grove Fishing Pier

1963 - The Prince family builds the Holiday House Motel next to the pier

1965 - The Prince family buys the Pier

1964 - Walter Maxwell catches world record tiger shark, 1,780 lb., from Cherry Grove Pier. It is the only all-tackle world record ever caught in South Carolina. The shark weighed approximately 2,000 lbs. The shark was not weighed until the next day in Loris.

An old black and white photo of a large shark caught on a rod.

1968 - Cherry Grove Beach, Windy Hill Beach, Crescent Beach, and Ocean Drive Beach join together to form the City of North Myrtle Beach

1970's - The pier is renovated and the tackle shop is expanded. Additionally, a restaurant is opened at the pier.

1989 - The Pier is destroyed by Hurricane Hugo. It is rebuilt with a two-story observation deck.

A destroyed beach house.

1999 - Hurricane Floyd snaps off the observation deck and carries it 1000 yards down the beach. The observation deck is rebuilt and renovated in time for the next summer season.

2001 - The tackle shop is renovated and access to the pier widened to handle the record crowds.


The pier is growing as one of the most popular family fishing and sightseeing destinations on the South Carolina coast.

A long fishing pier.

"When headed to the beach, the Prince Resort is the only place we choose to stay! We love everything about it- Great customer service, comfortable, clean rooms, and fun access to the Cherry Grove pier!" - Bonnie Griffin, Prince Resort Guest

A long fishing pier.

View Webcam

Are you wondering what is going on at the Cherry Grove Pier? Want to see what the weather is? Click below to visit our live webcam. You can pan/zoom and control it to view the cherry grove pier and surrounding areas.

View Webcam


A tackle shop with rods and fishing gear.

A long fishing pier.

A long fishing pier.

A man holding a fish.

FAQ about the Pier

Do I need a saltwater fishing license to fish from the Pier?

What bait does ?
Mullet, Shrimp, Squid, Live Bloodworms, Artificial Bloodworms and Chicken Necks

When is your fishing season?
February 1st through December 1st

Where can I park?
Paid parking is available beside Tower 1 of Prince Resort

Do you accept Credit Cards?
Yes, Visa, Discover, MasterCard and American Express

What kind of fish can you catch from the pier?
Bluefish, Pompano, Specs, Sheepshead, Spots, Whiting, Red Drum, Sea Trout, Blue Crab, Summer Flounder, King Mackerel and Spanish Mackerel, Gray Trout or Weakfish and Spadefish or Angelfish

Is there an age requirement to fish at the pier?
No. All ages welcome!

What Conditions affect fishing?
The position of the sun, the moon and the tides

How do I fish from the pier?
Cast and let your bait drift with the tide, or fish on the bottom.

How do I catch more fish?

  • Use the proper tackle
  • Watch the experienced fishermen
  • Family members can teach each other
  • Use fresh bait and change bait frequently for the best results
  • Use enough weight on your line when bottom fishing for the current and tide conditions
  • Ask the fishing pros in our tackle shop how the fish are biting and what is the best bait to use
  • Keep loud conversation, music, and noises to a minimum. Sound carries great distances underwater and can drive fish away.


2 men holding fish side by side.

What's Being Caught?

There are many varieties of fish that can be caught from the Cherry Grove Pier including Mackerel, Spot, Tarpon, Flounder and More. To stay up to date with what is being caught, please checkout our Facebook page.



"Loved being so close to Cherry Grove Pier!" - Katie Vertrees, Prince Resort Guest

Current Hours:

8am - 5pm 


Summer hours:

Sunday-Thursday: 6:00 am-12:00 am

Friday and Saturday 6:00 am to 2:00 am


Off-Season hours:

Sunday-Thursday 7:00 am - 8:00 pm

Friday-Saturday 7:00 am - 10:00 pm


*Hours are subject to change with the seasons, please call 843-249-1625 for more information.

With your own rod

Per day: $8.00 per rod + $3.00 per person admission fee 


Rod rentals

$24.00 for all day (with a $30 deposit) + $3.00 per person admission fee 


Crab nets

$6.00 each for purchase


King Mackerel passes

$16.00 per day with personal proper set up


Walkers Pass

$3.00 per person, per day


All persons on the pier must have an arm band.


*Season passes and season King passes are also available. Please call for more information.